According to our calculations, 2017 is finally here. Welcome! 2016 was a weird and wild ride filled with more chunks and swirls than we can count, and we can’t wait to see what this year holds.
We’ve made New Year’s resolutions in the past (and pretty tasty ones, at that), but this year we wanted to help you with your resolutions. Right alongside joining the gym, finally finishing that novel and eating more broccoli, here are a few New Year’s resolutions for the ice cream flavour fanatic in you:
Item number 1
Dig Into 12 New Flavours
We know how easy it is to always reach for your favourites when you’re choosing your next Ben & Jerry’s pint. This year, take your spoon on a new flavour adventure every month. Never tried One Sweet World or Empower Mint? Give ‘em a whirl!
Item number 2
Always Keep a Tub On Hand
It’s late and you’re relaxing on the couch when you feel the familiar pang of an ice cream craving. You locate your bowl and spoon. You prepare yourself for ice cream perfection. You open the freezer door. “Nooooo!” you lament, the freezer is void of all sweet treats. Not this year, though, not this year.
Item number 3
Add Ice Cream to Your Ingredient List
By now you probably know about all the amazing desserts (and breakfasts) you can craft from a tub or two of Ben & Jerry’s. But what about other meals? Could ice cream make a starring appearance at dinner? Could it find its way into a casserole? Push the boundaries of ice cream recipes this year, you flavour fanatic.
Item number 4
Make an Ice Cream Pilgrimage
Just like baseball has the Baseball Hall of Fame and music has the Rock & Roll Hall of Fame, ice cream, too, has its pilgrimage site: the Ben & Jerry’s Factory and Visitor Center in Waterbury, VT. Come learn how we craft each pint with precision and care, and mourn your favourite dearly departed flavours in the Flavour Graveyard.
Item number 5
Recruit a Fanatical Friend
Since ice cream is a big part of your life, we hope you’re not enjoying it alone. Recruit your wildest, most passionate friend to join you in your ice cream endeavors. Compete to see who can make the craziest sundae or see who’s tried the most flavours.
Item number 6
Imagine Your Dream Flavour
After all the Ben & Jerry’s you’ve enjoyed over the years, surely 2017 is the year you’re ready to create one of your own. Do you dream of blueberry ice cream with a brownie batter swirl and marshmallow chunks? Maybe you’ve got what it takes to be a Ben & Jerry’s Flavour Guru!
Item number 7
Get Crafty With Your Tubs
With all the Ben & Jerry’s tubs you’re going to be emptying this year, you’ll have an opportunity to make some truly unique crafts. Turn an empty (and clean) pint into a tissue holder. Use one to hold pens. Collect a few dozen lids to make a wall hanging. The sky’s the limit, ice cream lover.
Item number 8
Spread the Love
Ice cream is about pure, unadulterated joy. And what better way to enjoy joy than to spread it around? This year, resolve to bring a pint of Chocolate Fudge Brownie to your kind neighbor. Or that quiet guy at work. Or your mom. (Definitely your mom.) And remember all the love you’re spreading just by enjoying ice cream from a company that cares about so much more than the bottom line.
Item number 9
Organise Sundae Sundays
What better way to keep in touch with friends and meet new ones than inviting everyone over for Sundae Sundays? You bring the Ben & Jerry’s, they bring the wildest, weirdest, yummiest toppings they can think of. Experimental euphoria guaranteed.
Item number 10
Let Your Flavour Freak Flag Fly
It can be weird to be the only one at work who brings a pint of Cookie Dough for lunch every day. Or the only person you know who keeps a spoon on their person at all times. This year, give yourself the gift of acceptance. You are an ice cream lover, a fanatic for the sweet frozen fantasy that is Ben & Jerry’s. Keep it quirky, dear reader, and scoop your way into 2017 with reckless abandon.