Tsega has been a Flavour Guru since 2018 and is loving every minute of it! “It’s as good as you imagine, with many pints of ice cream consumed, allowing flavour creativity to flow,” she says. Before becoming a part of the Ben & Jerry’s family, she worked in the beverage industry, where she created new flavours for tea and herbal infusions. We’re pretty sure she came to Ben & Jerry’s because there wasn’t enough chocolate in the tea world. After all, her favourite flavour is Chocolate Fudge Brownie, the chocolatiest chocolate flavour out there. (Although, to be fair, she says she hasn’t met a Ben & Jerry’s flavour she doesn’t like yet, so maybe it’s about more than just chocolate.) For all the prospective Flavour Gurus out there, her advice is, “Take note of every flavour you enjoy now and make it happen in Ben & Jerry’s format.” Wise words from a true flavour expert.