Let’s face it. Holidays can be a whole lot of hype. The dressing up, cooking, shopping and planning—they’re lots of work! Here’s why Ben & Jerry’s Free Cone Day is by far our favourite.Read More
Remember: The best things in life are free.
Like most good things in life, ice cream tastes best when it’s free! The scoops are more scoop-tacular, the swirls are totally swirl-icious, and our famous chunks reach new heights of, well, chunk-ability. Don’t believe us? Come give our “free tastes better” theory a swirl for yourself on April 10th. And whether you agree or not, your cone is on us!
Throw caution to the wind and try a new flavour.
The world is full of reasons to be cautious but ice cream flavour selection should never be one of them! Free Cone Day is your annual opportunity to branch out, be wild, and try a new flavour. Don’t worry, Chocolate Chip Cookie Dough is a big kid now and will not be offended. Vanilla, on the other hand, can be a bit of a diva. No worries, though, because if you want to come crawling back to an old favorite, then you can always hop right back in line!
Turn your frown upside down.
Say this ten times, fast: orbitofrontal cortex! That’s the part of your brain that rewards you when you make a good decision, and scientists have proven that it lights up with just one bite of ice cream! If you choose a flavour with chocolate, even better—because cacao beans contribute to the body’s production of endorphins. Now, try it once more—orbitofrontal cortex. That’s enough work for today. You’ve just earned some free ice cream!
Support equal rights for all.
We know for a fact that just about any flavour combination can be delicious, as long as there’s love in the mix. And the same goes for people combinations! Ben & Jerry’s cares deeply about social justice, including marriage equality for all. We believe that loving couples of all kinds should be free to marry, no matter what their favorite flavour. Love is love.
The brownies in Chocolate Fudge Brownie taste good AND do good.
Ben & Jerry’s brownies are baked by Greyston Bakery, a company that provides jobs and training to job-seeking folks who could use a helping hand. So every time you bite into that chewy, chocolate goodness, you’re lending a hand to someone that you’ll probably never even meet. Now that’s a pretty sweet deal for everyone!
Start a tradition with your best friend.
If we know anything other than how to make ice cream, it’s a thing or two about the value of friendship. In fact, our ice cream never would have existed without a great friendship at its core. Ben and Jerry have been friends for almost 50 years! Make April 10th your First Annual BFF Free Cone Day. You can even tell your bestie that their cone is on you (we won’t tell)!
Help prevent a meltdown.
There’s nothing cool about climate change. That’s why Ben & Jerry’s does all we can to reduce our environmental footprint. From sustainable agricultural practices to taking a stand for climate justice, Ben & Jerry’s is chipping in to help your ice cream (and the polar ice caps) stay frozen, longer.
Happy chickens make egg-cellent ice cream.
When it comes to using the best possible ingredients in every pint, Ben & Jerry’s really gives a cluck. All the eggs that go into Ben & Jerry’s ice cream in the United States come from happy chickens on Certified Humane cage-free farms.
Give back to local communities.
You don’t have to rule the world to change it, because it all starts with your local community. For us, Whether it’s using dairy from local Vermont cows or fostering Scoop Shops that are locally owned and operated, we believe that the best change we can make is right up the road. Free Cone Day is just another way for us to give back and celebrate the people in our communities who do good every day.
Help Ben & Jerry’s say “Thank you.”
Imagine a world without Cherry Garcia or Chocolate Chip Cookie Dough. Without our fans, many of our famous euphoric flavours would have never seen the light of day. So for over 35 years, Ben & Jerry’s has been celebrating Free Cone Day as a way to say thank you to our loyal customers. After all, you’ve enabled us to scoop our way into the freezers of ice cream aficionados all over the world. So here’s to you, Ben & Jerry’s lover!
Free ice cream comes to those who wait. The line moves quickly, and we've got 10 things you can do to pass the time.Read More
You’ll meet some interesting characters when you come out for Free Cone Day. Heck, you’re probably an interesting character yourself. Get ready to meet these 7 distinctive Free Cone Day personalities.Read More
Free Cone Day, our favourite holiday of the year, is coming April 4. This is where it started, and how it became the international sensation it is today.Read More
What’s better than free ice cream? Knowing that the flavour you choose can help make the world a better place. To help you prepare for Ben & Jerry’s Free Cone Day, check out this guide to choosing flavours that make a difference.Read More