Who knew a defunct sense of smell would have been so instrumental in the making of an ice cream legend? It sounds absurd, but all of those chunky, chewy, chocolatey, cookie-ey chunks nestled into our ice cream first came about because Ben (yep, THAT Ben) has NO sense of smell. I know, I know; it’s nose-boggling stuff, especially considering it affected his ability to taste. So, back in the beginning, because he couldn’t taste the flavours, he suggested to Jerry that they throw the biggest, chunkiest chunks they could find into the ice cream just so he could get some ‘mouth feel.’ Bonkers, huh?
Fast forward 40 years and spooning into a tub of Ben & Jerry’s ice cream without the pleasure of that iconic chunk experience would be like arriving at your surprise birthday party to a backdrop of sad elevator music. It’d be like traveling to Paris only to discover that the Eiffel Tower is actually just 2-feet high. The chunks are now an expected part of the experience; like wedgies while water skiing.
Speaking of fun things like wedgies and chunks, let’s play a silly game…shall we?
If YOU were a chunk—no that’s not an accusation—which would you most likely be? Answer these (very technically sound and scientifically exact) questions and find out!
Cookie Dough Chunk
You’re a classic, a legend even. You may not be as bold and punchy as a Peanut Butter Cup, but legends don’t have to shout.
Greyston Brownie Chunk
You’re kind, thoughtful, always do the right thing, and taste great with a cold glass of milk.
Chocolatey Fish Chunk
You’re a forward-thinking non-conformist. You swim upstream against the current, and you make no apologies for it.
Peanut Butter Half Baked Chunk
You’re a star, born for centre stage. Not big on subtlety, you think fading into the background is as sad a prospect as melted chocolate.
Caramel Hat Trick Chunk
You’re like a comfort blanket, and people gravitate towards you because you make them feel warm, loved and happy. We swear it’s not because they’re looking for caramel.