To celebrate the launch of Ben & Jerry's Cores, we’re challenging you to work your core in a digital scavenger hunt – the more puzzles you solve, the more chances you have to win amazing Ben & Jerry’s prizes! Over 13,000 prizes can be won each day, including ice cream for a year, exclusive swag, branded swimsuits and a one-of-a-kind Ben & Jerry’s parka jacket.
And to make things sweeter, all players (even if you can’t unlock the Core) get a chance to win a one-of-a-kind Ben & Jerry’s parka – perfect for gearing up to enjoy ice cream in the winter (what’s more Canadian than that?)!
How does it work?
Everyday from August 18th at 12pm EST to August 22nd at 11:59pm EST, we will release our first clue on this blog where you will begin your journey 'To the Core'!
From the first clue, you'll be sent on a journey through Ben & Jerry's website and social channels, and across the internet work through different clues and puzzles we've crafted in partnership with our clue masters (yes it's a real job!).
Pay close attention as you explore because each correct answer will lead you to the next puzzle until you finally reach the Core (aka the hub where you submit your final answer to unlock prizes)! You must complete all the puzzles before entering the final clue into the contest hub.
To get from one puzzle to another, insert your answer at the end of the url link provided, i.e benjerrys.co/______. For example, if the answer is 'BEN&JERRYS' then add this word to the end of the link benjerrys.co/BEN&JERRYS. The link will be case sensitive, so be sure to always use capital letters in adding your clue to the link.
Clues and puzzles change daily, and prizes refresh every day, so come back each day for more chances to play and win! With over 13,000 prizes available, every day is a new chance to win, so what are you waiting for? Let’s get 'To the Core!'
*Each day the first clue will be released at 12:00pm EST, and the contest will remain open until 11:59pm EST.*
And so begins your mission To the Core. Work your core to win prizes.
To start, you'll need to look to the clouds and elsewhere. Find your first puzzle here. Good luck!
Welcome to day two of the To the Core scavenger hunt. Ready for today's challenges?
Today's clues will take you across the country and the internet. See link here! Good luck!
You're almost at the halfway point -- but will you make it all the way To the Core?
Day three has a puzzling start. Best of luck! Get started with puzzle 1 here.
The penultimate day of the To the Core scavenger hunt begins with the ultimate challenge.
Ready for more? Good luck: [FB link]
Last December, exactly 50 years after the launch of the Reverend Dr. Martin Luther King, Jr.’s Poor People’s Campaign, we were proud to be a part of the launch of the new Poor People’s Campaign: A National Call for Moral Revival. We took part in a direct action event at the Capitol Building, supported a rally filled with music and messages of justice and equality, and — of course — launched this totally euphoric ice cream flavour to help spread the word. A portion of the proceeds from this pint go to the Poor People’s Campaign so they can continue their important work at the intersection of economic and racial justice.
Are you struggling or stuck on a puzzle? Keep an eye out on our Facebook and Instagram stories for some helfpul chunks of wisdom and swirls of hints. Check out our FAQ page here.
Trying to find out where you can try a one of our four Euphoric Core flavours? Look no further; have them delivered today.
Rules & Regulations of the To the Core Scanveger hunt.