Name: Pierre Ferrari aka The Blur
Current Residence: Atlanta, GA
Birth Place: Lubumbashi, Congo
Ben & Jerry's Flavour: Cherry Garcia
Music: The Beatles
Book/Movie: Blessed Unrest/Apocalypse Now
Places/Country to Visit: Tibet, Senegal & Paris
Quote: "Wars (poverty/injustice/ecological?) are won by people who actually go out and do things" - George Patton
NPO or Social/Environmental Cause: Eradication of extreme poverty and hunger
BEN & JERRY'S BIO
A little background...
I left Coca Cola after 18 years in '95 and went to CARE. Ben and Jerry were intrigued by this act and contacted me. We got to know each other and they invited me to join the board.
How long have I been on the BOD: Since 1998
Why am I passionate about Ben & Jerry's?:
The company is a substantial business that can lead the global business world with actions (we can do things!) that alleviate injustice and be ecologically reparative. For example, we can lead U.S. industry into an understanding and adoption of Fair Trade, we can spread the word about Living Wage policies, we can encourage the inclusion of disadvantaged communities and support their economic development. And we can do all this at a scale that is relevant to other companies globally. We are working on designing a business system that regenerates, enriches and elevates life, not just does less harm!
What is my role/purpose on the BOD:
I attempt to ensure that all on the board are heard and that the three-part mission of the company is kept in harmony and is synergistic. We are working in a living laboratory on how sustainability can become an engine of value creation that dramatically exceeds common expectations.
What unique capabilities do I bring to Ben & Jerry's and the BOD?:
Lots of experience in small, medium and very large businesses. I have been an entrepreneur. I have worked in non-profits. I have experience in finance, marketing, operations and teaching. I am still learning. We are living at a time of amazing ferment with huge opportunities and challenges. There is no better or more important time to be doing this work!
He has 40 years of business experience ranging from large consumer package goods organization such as Coca-Cola (Senior VP, Coca-Cola USA) to smaller businesses. From 1995 on, he focused his energies on a variety of social issues ranging from International Relief and Development (Special assistant to the President of CARE www.care.org), Conscientious Commerce (Chair of Ben and Jerry's continuing board www.benjerry.com,) board member of Small Enterprise Assistance Funds www.seafweb.org whose mission is to provide equity financing to small and medium enterprises (SMEs) in developing countries, emerging markets and in countries undergoing economic transition. He sits the Advisory Council for The Emory Ethics Center www.emory.ethics.edu. He sits on the board an Atlanta non-profit that raise funds for Maji Mazuri (www.majimazuri.org.) a Kenyan organization whose mission is to help people escape from the bondage of poverty, ignorance and myth and become fully developed individuals. He is an advisory trustee of Oglethorpe University.
Pierre is involved in several for profits initiatives. He is an investor and director of Guayaki Sustainable Rainforest Products, www.guayaki.com a company that combines scaled reforestation in South America, the reparation of many small communities and the marketing of Guayaki yerba mate. He is president of "Hot Fudge" venture capital fund, a community development venture capital fund whose purpose is to use venture capital to create jobs, entrepreneurial capacity and wealth that advance the livelihoods and wealth opportunities of low-income people and the economies of distressed communities. He teaches (Sustainable) MBA Marketing as a practitioner at Bainbridge Graduate Institute. And he is a founder of EthixVentures. www.ethixmerch.com/ and of QuatreCinq LLC, a marketer of innovative, healthy and socially responsible nutritional supplements.
Pierre holds a Masters degree in Economics from The University of Cambridge and a MBA (1976) from Harvard Business School.
He has two amazing sons, married to the awesome Kimberly, in awe of two stepdaughters, reads voraciously, and enjoys golf and squash.